CUSTOMER STORY — The Taste of Home We Didn’t Realize We Missed

I moved to Delhi after marriage, and like most new brides, I struggled with cooking in the beginning. No matter how closely I followed my mother’s recipes, something was always missing — that aroma, that warmth, that familiar comfort.

One day, while visiting a local store, I picked up Sam Masale lal mirch and haldi because the shopkeeper said, “Didi, try this once. You will feel the difference.”

That same evening, I made simple aloo sabzi. My husband took one bite and said:

“Yeh bilkul mummy ke haath jaisa taste aa raha hai!”

And suddenly it hit me…
It wasn’t the recipe I was missing — it was pure, fresh masalas.

Since then, Sam Masale has been a permanent part of my kitchen. My dishes smell richer, taste fresher, and remind us of home.
It’s funny how small things — like a pinch of pure spice — can connect you to memories, people, and comfort.

— Priya Verma, Delhi